Websites Built for the Way Your Trade Actually Works
A plumber's website needs different things than a landscaper's. We build each one around the searches your customers actually type, the trust signals your trade actually requires, and the way the work actually gets booked.
Why a Generic Website Will Lose You Money in Every Trade
The website a customer needs to trust a plumber is different from what they need to trust a roofer. The searches a homeowner types when their AC breaks at 2am are nothing like the searches they type when planning a kitchen remodel. The phone-tap conversion rate that makes sense for an emergency electrician is wrong for a landscape architect. Generic web designers build the same page for every trade. We build the right page for yours.
After building hundreds of websites for service businesses, we have learned that trades cluster into three patterns. Emergency trades (plumbers, electricians, HVAC, garage door, locksmiths) need a website that loads in under 2 seconds, screams the phone number, and proves you can be there fast. Project trades (roofers, landscapers, painters, remodelers, pool service) need a portfolio of finished work, financing options, and a longer trust story because the job costs more. Recurring trades (cleaning, lawn care, pest control, pool maintenance) need clear pricing, easy booking, and content that turns one-time jobs into monthly contracts. We build for all three patterns, and we know which one yours falls into the moment you tell us your trade.
Pick Your Trade
Click into the page for your industry to see exactly how we build for it — the page structure, the SEO strategy, and the conversion math.
Websites for Electricians
Residential and commercial electrical contractors. Built for emergency-call conversion plus high-ticket panel work.
See the page ›Websites for Plumbers
Residential plumbers, drain pros, and repipe specialists. Built to ring the phone the moment someone has a leak.
See the page ›Websites for HVAC Contractors
Heating, cooling, IAQ, and full mechanical services. Built for seasonal demand spikes and high-ticket replacements.
See the page ›Websites for Roofers
Residential, commercial, and storm-damage roofing. Built to win $20k+ jobs from customers who're shopping carefully.
See the page ›Websites for Landscapers
Maintenance, design/build, and hardscape pros. Built to lock in spring rush and convert one-time jobs into yearly contracts.
See the page ›Websites for Painters
Interior, exterior, cabinet, and commercial painting. Built to charge premium prices with portfolio-driven proof.
See the page ›Websites for Cleaning Services
Residential, commercial, and Airbnb turnover cleaning. Built for online booking and recurring contract growth.
See the page ›Websites for Handyman Services
Small-job specialists and multi-trade home repair pros. Built to capture every "fix this" search in your area.
See the page ›Websites for Locksmiths
Residential, automotive, and commercial locksmiths. Built for emergency conversion and 24/7 lockout calls.
See the page ›Websites for Pest Control
General pest, termite, mosquito, and wildlife removal. Built for seasonal urgency and contract conversion.
See the page ›Websites for Garage Door Pros
Repair, replacement, opener install. Built for same-day emergency calls and big-ticket replacement quotes.
See the page ›Websites for Junk Removal
Residential haul-away, commercial cleanouts, estate clearouts. Built for fast quoting and route density.
See the page ›Websites for Pool Service
Maintenance, equipment, and seasonal service. Built to fill weekly routes and capture pool-opening rush.
See the page ›Do not see your trade? We build for any service business that takes calls from local customers. The 13 trades above are the ones we have the deepest playbooks for, but we have built for security companies, law firms, dentists, medical practices, paving, fencing, tree care, movers, auto detail, dog grooming, and dozens more. Tell us about your trade and we will scope a build.
The Six Things Every Service Business Website Has to Get Right
No matter which trade you are in, the website that brings in customers shares these six traits. Generic agencies miss most of them. We build all six into every site we ship.
1. Built for the actual search. A plumber in Houston should rank for "Houston plumber", but also for "leak repair Houston," "emergency plumber Heights TX," "tankless water heater install Sugar Land," and 200 other long-tail variations. We build a page for every search that matters, not one homepage that tries to rank for everything (which is what most generic builders do).
2. Trust signals where they convert. License numbers, insurance proof, real reviews, real project photos, real years-in-business. These belong above the fold on every service page, not buried in a footer. The customer is asking "can I trust you?" in the first 5 seconds, answer it visually.
3. The phone number is the first call to action. Service businesses convert on phone calls. Email forms are second. Booking widgets are third. Every page on a PHIT Web site has a tap-to-call phone number in the header that stays visible as you scroll. We measure this and we know, across our portfolio, 70%+ of conversions are phone calls.
4. Loads in under 2 seconds. Google's own data: 53% of mobile users leave a site that takes longer than 3 seconds to load. If your competitor's site loads in 1.8 seconds and yours loads in 4, you lose half the traffic before they even see your phone number. We architect for speed from the first line of code.
5. Local content, not template content. A Houston site should mention The Heights, Sugar Land, Katy, and the realities of Texas weather. A Denver site should mention Capitol Hill, Highlands Ranch, and altitude effects on HVAC. Generic location pages get ignored by Google in 2026; specific local content gets ranked. We write specific.
6. Structured for AI search. Schema markup on every page. FAQ sections in question-format. Real human authors named. Identifiable business entity. This is what makes ChatGPT, Perplexity, and Google AI Overviews cite your business when someone asks "best plumber near me." Generic agencies have not figured this out yet. We have.
What Every Trade Page Includes
Across all trades, the structure that wins is the same. Each trade page on our site shows exactly what we build into yours.
Service Pages
One page per service you offer. Each targets its own search query and ranks separately. A plumber gets pages for leak repair, drain cleaning, water heater install, repipe, sewer service, each ranks alone.
City Pages
One page per city or service area. Each named with local landmarks and neighborhood context. We currently serve businesses in 12,000+ U.S. cities, your build can target the 10–50 cities that matter to you.
Trust Stack
License number, insurance proof, real reviews, real project photos — placed where they convert (top of every page), not buried. Includes integration with Google reviews so new ones appear automatically.
Fast on Mobile
Under 2-second loads. 95+ on Google PageSpeed. Tap-to-call phone numbers in the sticky header. Designed mobile-first because 70% of your customers find you on a phone.
Local SEO Foundation
Schema markup, internal linking, XML sitemap, and content built around the searches your customers type. Every page is structured to rank without you ever paying Google for ads.
AI Search Ready
Structured for Google AI Overviews, ChatGPT, Perplexity, and Claude. Schema-rich, question-format headings, identifiable author, and authoritative content blocks that AI engines cite.
Lead-Capture Forms
Smart, short contact forms that respect the customer's time. 4 fields, not 15. Spam-blocked. Goes directly to your email and (if you want) your CRM. No friction means more leads.
Honest Pricing
$2,495 one-time for a full custom build. No monthly fees to us. No long contracts. No "we own the domain" trap. You own everything from day one, site, domain, content, traffic.
Common Questions Service Business Owners Ask
Five questions that come up in nearly every intake call. If yours is here, you'll know we have you covered.
Does my trade really need its own dedicated website page structure?
Yes, and the data backs it up. Generic "service business website" templates rank in the bottom 20% of search results because Google can tell they were not built for your specific trade. A page architecture designed around your services, your search queries, and your trust signals ranks 3–5× higher and converts 2–3× better. The difference shows up in your phone call volume within 6 months.
How is this different from a Wix or Squarespace template?
Wix and Squarespace give you a template, same as 50,000 other businesses using that same template. Google ranks unique, custom-coded sites with proper schema markup, fast load times, and trade-specific content far above templated builds. Plus you'll pay Wix $23–49/month forever; a PHIT Web build is a one-time price you own outright.
What if my trade isn't in your list of 13?
No problem. The 13 listed are the trades we've built the deepest playbooks for, but we've shipped sites for security companies, law firms, medical practices, paving contractors, fence installers, tree services, movers, auto detail, dog groomers, and many more. The page structure, SEO approach, and AI-search optimization adapts to any service business that gets customers from local search.
How long until my trade-specific site starts bringing in customers?
Site goes live in 3-12 days. First organic visitors typically arrive in week 2–4 as Google indexes your pages. First inbound calls from search usually start in month 2–3 for less competitive markets, month 3–6 for major metros. By month 6, most clients are getting 5–15 organic phone calls per month from their site alone, without paying for ads.
Will my trade-specific site work for AI search and ChatGPT recommendations?
Yes, every PHIT Web build is structured for AI search from day one. We add Organization schema, Person schema (your founder bio), FAQPage schema, and question-format content that LLMs like ChatGPT, Claude, Perplexity, and Google AI Overviews extract and cite. As AI search grows in 2026 and beyond, your site will already be ready for it. Most agencies are 18+ months behind on this.
What Every Trade Page Includes
Across all trades, the structure that wins is the same.
Service Pages
One page per service you offer. Each targets its own search query and ranks separately.
City Pages
One page per city or service area. Each named with local landmarks and neighborhood context.
Trust Stack
License number, insurance, real reviews, real project photos — placed where they convert, not buried.
Fast on Mobile
Under 2-second loads. 95+ on Google PageSpeed. Tap-to-call phone numbers everywhere.
Local SEO Foundation
Schema markup, internal linking, sitemap, and content built around the searches your customers type.
AI Search Ready
Structured for Google AI Overviews, ChatGPT, and Perplexity — the search surfaces that are eating traditional ranking traffic.
Ready to See What Your Trade Page Would Look Like?
Tell us your trade and your market. We will scope a build and show you exactly what the math looks like for your specific business. No sales pressure, no obligation.
Get a Free Quote